Our Founder & the Story
How GoodnessMe was created

Peta Shulman
GoodnessMe Founder
Where the story began..
Nine years ago, I found myself bedridden for three months with barely enough energy to walk to the kitchen. After seeing a fair few doctors, I was no closer to the cause of my problem, and no closer to the solution. I was tired all the time, and suffered from a constant headache, heavy limbs, and aching muscles. I had no idea what was happening, but I soldiered on. I eventually got well enough to start a new job in PR, specialising in the health and wellness industry.
The world of health and wellness opened up to me. I spoke to hundreds of health practitioners, attended conferences, learned about the latest health foods, supplements, and got schooled up on prevention. It become crystal clear that what we put into our bodies, how active we are, and how we manage our stress plays a CRUCIAL role in how feel and our long-term health.
Though I was immersing myself in health, my body was still breaking down. I must have racked up nine or ten colds in a year. It was exhausting.
I was finally diagnosed with an autoimmune condition, and told I would need antibody protein transfusions once a month for the rest of my life to keep my energy levels up. I was devastated and quite frankly, sick of being the patient. I wanted to get back into the driver’s seat of my own life!
The life-changing decision
I then sought advice from an integrative doctor, and that’s when my life changed. Nowadays, my energy is for the most part sky-high, and I’ve never felt more in tune with my body.
So, how did I do it? It came down to taking a deeper look at my health and not accepting that ‘this is just how my body works’. Along with a lot of tests and tweaking my lifestyle, choosing to nourish my body with clean, healthy wholefoods has shaped a large part of my wellness. And spending many hours wandering through health food stores in awe.
I created GoodnessMe because natural, wholesome foods helped me take control of my health, and I want to spread this message to as many people as I possibly can. I want others to learn how and why they should LOVE nourishing their bodies, because it feels pretty spectacular! Go on – join the wellness revolution. And let’s make healthy eating fun!
If you’re a brand, blogger or media member who wants to chat about collaborating or becoming an affiliate, we’d love to hear from you.
Two heads are better than one, and we’re open to working with like-minded people and brands, so tell us a little something about yourself.
We’ve partnered with over 800 brands in the past, sampled over 2.5 million products, and delivered a bunch of those straight into the homes of our highly engaged healthy GoodnessMe Family.
Yours could be next!

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Trust us when we say that it’s a BIG deal when a product ends up in your box, on the shop and at your door. Along with leaning on our trusty team of nutritionists, we have a super-strict GoodnessMe Real Food Code that guides everything we do.
Any time you get a GoodnessMe subscription box or shop online, you can rest easy knowing every single item is better for you, natural and free from artificial ingredients.
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Trust us when we say that it’s a BIG deal when a product ends up in your box, on the shop and at your door. Along with leaning on our trusty team of nutritionists, we have a super-strict GoodnessMe Real Food Code that guides everything we do.
Any time you get a GoodnessMe subscription box or shop online, you can rest easy knowing every single item is better for you, natural and free from artificial ingredients.

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Trust us when we say that it’s a BIG deal when a product ends up in your box, on the shop and at your door. Along with leaning on our trusty team of nutritionists, we have a super-strict GoodnessMe Real Food Code that guides everything we do.
Any time you get a GoodnessMe subscription box or shop online, you can rest easy knowing every single item is better for you, natural and free from artificial ingredients.

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- A selection of up to 10 healthy food items
- Cater for any dietary requirements including gluten-free, dairy-free, and vegan
- Customisable gift box
- Personalised messaging
- Branded items

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Shelley McKenzie
Nutritionist & Natropath

Dr Kirsty Seward
Accredited Dietitian
All Approved by Nutritionists
Trust us when we say that it’s a BIG deal when a product ends up in your box, on the shop and at your door. Along with leaning on our trusty team of nutritionists, we have a super-strict GoodnessMe Real Food Code that guides everything we do.